StoryLearning · AEO / GEO measurement

AI-visibility scoreboard

How often AI assistants recommend StoryLearning on the queries that matter · run 2026-09-02 vs baseline 2026-07-11 · 33 queries × 5 surfaces × 3 samples · via DataForSEO · spend $9.49

33% (+3pp)

of checks mention StoryLearning

26% (+11pp)

cite our domain as a source

54/164 (+5)

query × surface checks won

194 (-29)

Duolingo mentions (the leader)

The trend

Every panel run since the Jul 11 baseline. Mentioned = the brand named in the answer; cited = storylearning.com in the answer's sources. These are sampled LLM answers, so a point or two either way is noise — the shape of the line over several months is the signal.

All 164 checks 33% mentioned +3.0 pts since baseline

MentionedCited

Commercial queries only 19% mentioned +8.5 pts since baseline

MentionedCited “best…”, “alternative to…”, “X vs Y” — where new buyers actually choose

Each surface over time

Mention rate per AI assistant. Different assistants move independently, so a single surface swinging on its own is usually variance rather than something we did.

ChatGPT21%-12.1 pts

Perplexity36%+9.1 pts

Claude33%+6.0 pts

Gemini46%+15.2 pts

Google AIO28%-3.1 pts

Show the numbers as a table

Run	Mentioned	Cited	Commercial mentioned	Commercial cited
Jul 11	29.9%	15.2%	10.5%	1.9%
Jul 21	29.3%	18.9%	13.3%	6.7%
Sep 2	32.9%	25.6%	19.0%	13.3%

Did visibility become visits?

Visits reported by GA4 whose source is positively identified as an AI assistant, by month, since the visibility work started in July 2026. This is the other half of the question: being named in an answer only matters if somebody then arrives. These are GA4's reported figures, not a measure of all AI-driven traffic, see the note below. Pulled 2026-09-02 from GA4 property 297456347.

GA4-reported visits from AI assistants 567 -249 (-31%) since Jul 26

Share of all GA4-reported visits 0.42% of 134,186 reported visits

Assistant	Jul 26	Aug 26	Δ
ChatGPT	690	416	-274
Claude	32	36	+4
Copilot	16	6	-10
Gemini	38	82	+44
Perplexity	40	27	-13

For longer-run context, reported AI visits were already falling before this work began: 3,594 in Aug 25 to 1,380 by Jun 26 (-62%). The chart above starts in July because that is when the visibility work started, not because the decline did.

These are GA4-reported visits, not total AI traffic. Treat the figure as a floor and read the trend rather than the absolute. Google AI Overview clicks arrive as google / organic and cannot be told apart from ordinary search, so none of them are in here, even though AIO is one of the five surfaces the panel measures. Assistants that send no referrer land in Direct and are also missing. The true figure is higher than this; how much higher is not knowable from GA4.

Commercial visibility is creeping up — but still the biggest gap

Commercial acquisition queries moved from 10% to 19% mention rate. Progress, but still far behind branded queries. The gap remains the whole opportunity.

19% +9pp

Commercial acquisition

mentioned in 20 of 105 checks (was 11/105)

28% -8pp

Method / how-to

mentioned in 7 of 25 checks (was 9/25)

79% -6pp

Branded & review

mentioned in 27 of 34 checks (was 29/34)

Every query, run by run

One row per query, one column per panel run. The number is how many of the 15 checks (5 assistants × 3 samples) mentioned StoryLearning; a dot means our domain was cited as a source in that run. Colour is banded deliberately coarsely, so a wobble of one or two does not read as a change. Sorted by movement within each group. Open per assistant on any row for the breakdown.

Query	Jul 11	Jul 21	Sep 2	Δ
Commercial — where new buyers choose
best online French course for intermediate learners	1	10	10	+9
per assistant ChatGPT 1/3 cited1 0 1Perplexity 3/3 cited0 3 3Claude 3/3 cited0 3 3Gemini 3/3 cited0 3 3Google AIO 0/30 1 0
Duolingo vs Rosetta Stone			6	+6
per assistant ChatGPT 0/30 0 0Perplexity 3/3 cited0 0 3Claude 0/30 0 0Gemini 0/30 0 0Google AIO 3/3 cited0 0 3
best alternative to Duolingo for serious learners		5	4	+4
per assistant ChatGPT 0/30 0 0Perplexity 3/3 cited0 3 3Claude 0/30 0 0Gemini 1/3 cited0 2 1Google AIO 0/30 0 0
best online Spanish course for intermediate learners		6	3	+3
per assistant ChatGPT 2/3 cited0 3 2Perplexity 0/30 0 0Claude 1/30 0 1Gemini 0/30 3 0Google AIO 0/30 0 0
best way to learn German on your own			3	+3
per assistant ChatGPT 0/30 0 0Perplexity 0/30 0 0Claude 2/3 cited0 0 2Gemini 1/30 0 1Google AIO 0/30 0 0
Babbel vs Rosetta Stone		3	3	+3
per assistant ChatGPT 0/30 0 0Perplexity 3/3 cited0 3 3Claude 0/30 0 0Gemini 0/30 0 0Google AIO 0/30 0 0
best alternative to Duolingo for Spanish	4	1	6	+2
per assistant ChatGPT 0/30 0 0Perplexity 3/3 cited0 0 3Claude 0/31 0 0Gemini 3/3 cited0 1 3Google AIO 0/33 0 0
best way to learn Spanish on your own	1		2	+1
per assistant ChatGPT 0/30 0 0Perplexity 0/30 0 0Claude 0/30 0 0Gemini 0/31 0 0Google AIO 2/30 0 2
best way to learn Italian on your own	3	3	3	+0
per assistant ChatGPT 0/30 0 0Perplexity 0/30 0 0Claude 0/30 0 0Gemini 0/30 0 0Google AIO 3/3 cited3 3 3
best way to become conversational in Spanish				+0
per assistant ChatGPT 0/30 0 0Perplexity 0/30 0 0Claude 0/30 0 0Gemini 0/30 0 0Google AIO 0/30 0 0
best way to learn French on your own				+0
per assistant ChatGPT 0/30 0 0Perplexity 0/30 0 0Claude 0/30 0 0Gemini 0/30 0 0Google AIO 0/30 0 0
best app to learn French for adults				+0
per assistant ChatGPT 0/30 0 0Perplexity 0/30 0 0Claude 0/30 0 0Gemini 0/30 0 0Google AIO 0/30 0 0
best alternative to Duolingo for French				+0
per assistant ChatGPT 0/30 0 0Perplexity 0/30 0 0Claude 0/30 0 0Gemini 0/30 0 0Google AIO 0/30 0 0
best way to learn Japanese for beginners				+0
per assistant ChatGPT 0/30 0 0Perplexity 0/30 0 0Claude 0/30 0 0Gemini 0/30 0 0Google AIO 0/30 0 0
best resources to learn Japanese				+0
per assistant ChatGPT 0/30 0 0Perplexity 0/30 0 0Claude 0/30 0 0Gemini 0/30 0 0Google AIO 0/30 0 0
best app to learn Japanese				+0
per assistant ChatGPT 0/30 0 0Perplexity 0/30 0 0Claude 0/30 0 0Gemini 0/30 0 0Google AIO 0/30 0 0
best language learning courses online				+0
per assistant ChatGPT 0/30 0 0Perplexity 0/30 0 0Claude 0/30 0 0Gemini 0/30 0 0Google AIO 0/30 0 0
Babbel vs Duolingo				+0
per assistant ChatGPT 0/30 0 0Perplexity 0/30 0 0Claude 0/30 0 0Gemini 0/30 0 0Google AIO 0/30 0 0
best online Italian course	1			-1
per assistant ChatGPT 0/31 0 0Perplexity 0/30 0 0Claude 0/30 0 0Gemini 0/30 0 0Google AIO 0/30 0 0
best app to learn Spanish for adults	4	2	2	-2
per assistant ChatGPT 0/30 0 0Perplexity 0/31 0 0Claude 0/30 0 0Gemini 2/30 0 2Google AIO 0/33 2 0
best online German course for intermediate	7	3	4	-3
per assistant ChatGPT 0/30 0 0Perplexity 0/33 0 0Claude 0/30 0 0Gemini 1/31 1 1Google AIO 3/33 2 3
Branded & review — people already looking for us
learn French through stories	4	6	11	+7
per assistant ChatGPT 0/30 0 0Perplexity 3/3 cited0 0 3Claude 3/3 cited3 3 3Gemini 2/3 cited1 3 2Google AIO 3/30 0 3
is French Uncovered worth it	15	15	15	+0
per assistant ChatGPT 3/33 3 3Perplexity 3/3 cited3 3 3Claude 3/33 3 3Gemini 3/3 cited3 3 3Google AIO 3/3 cited3 3 3
is StoryLearning worth it	15	15	15	+0
per assistant ChatGPT 3/3 cited3 3 3Perplexity 3/3 cited3 3 3Claude 3/3 cited3 3 3Gemini 3/3 cited3 3 3Google AIO 3/3 cited3 3 3
Olly Richards StoryLearning review	12	12	12	+0
per assistant ChatGPT 3/3 cited3 3 3Perplexity 3/3 cited3 3 3Claude 3/3 cited3 3 3Gemini 3/3 cited3 3 3Google AIO —
is Spanish Uncovered worth it	15	14	14	-1
per assistant ChatGPT 3/3 cited3 3 3Perplexity 3/3 cited3 3 3Claude 3/3 cited3 3 3Gemini 3/3 cited3 3 3Google AIO 2/3 cited3 2 2
learn German through stories	8	6	4	-4
per assistant ChatGPT 0/32 0 0Perplexity 0/30 0 0Claude 3/3 cited3 2 3Gemini 1/32 1 1Google AIO 0/31 3 0
learn Spanish through stories	9	6	4	-5
per assistant ChatGPT 0/32 0 0Perplexity 0/33 3 0Claude 3/3 cited2 2 3Gemini 1/3 cited2 1 1Google AIO 0/30 0 0
Method — how-to and approach
best way to learn a language through reading	2	1	5	+3
per assistant ChatGPT 0/30 0 0Perplexity 3/3 cited1 0 3Claude 0/30 0 0Gemini 2/3 cited0 1 2Google AIO 0/31 0 0
comprehensible input method language learning		2		+0
per assistant ChatGPT 0/30 0 0Perplexity 0/30 0 0Claude 0/30 0 0Gemini 0/30 0 0Google AIO 0/30 2 0
how to learn a language with stories	11	11	10	-1
per assistant ChatGPT 1/32 0 1Perplexity 3/3 cited3 3 3Claude 3/3 cited3 2 3Gemini 0/30 3 0Google AIO 3/3 cited3 3 3
how to learn Spanish through reading	4	2	3	-1
per assistant ChatGPT 0/33 0 0Perplexity 0/30 0 0Claude 0/30 0 0Gemini 3/31 2 3Google AIO 0/30 0 0
how to learn French through reading	3			-3
per assistant ChatGPT 0/33 0 0Perplexity 0/30 0 0Claude 0/30 0 0Gemini 0/30 0 0Google AIO 0/30 0 0

never mentioned1–34–78–1112–15 domain cited Δ = change since the first run

Mention rate by surface

ChatGPT21% -12pp

Perplexity36% +9pp

Claude33% +6pp

Gemini45% +15pp

Google AIO28% -3pp

Who gets recommended instead

Total brand mentions across the whole panel, with change from baseline. This is the competitive set the AIs reach for on the commercial queries we’re missing.

Duolingo194 -29

Babbel190 -8

Pimsleur139 -5

italki107 -18

FluentU104 +4

Preply98 -36

Busuu98 -5

Rosetta Stone82 +15

Memrise57 -22

LingQ51 -10

Lingoda49 +7

Clozemaster37 -30

Innovative Lang36 -10

Language Transfer11 -18

Assimil6 +2

Mango2 -1

Michel Thomas0 -6

Method: DataForSEO AI Optimization API (LLM Responses, web-search on) for ChatGPT · Perplexity · Claude · Gemini, and SERP API (load_async_ai_overview) for Google AI Overview. Each query run 3× per surface; “mention” = brand named in the answer text, “cite” = storylearning.com present in the answer’s sources. Baseline: 2026-07-11, current: 2026-09-02. Reproduce with aeo_ai_panel.py. StoryLearning’s own mentions across the panel: 139 (was 119).